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3 Top Tips for Instagram Images

The Importance of High-Quality Visuals

  1. First Impressions Count: Instagram is a visual platform, and your images are often the first interaction potential followers have with your brand. High-quality images convey professionalism and attention to detail. The same rules apply to all other asset types on the platform. Video, stories, reels - they all need to be the best that you can produce.

  2. Stand Out in the Feed: In a sea of content, superior visuals are likelier to stop users in their scrolling tracks. According to research, the average Briton can scroll over 3 miles a year on Instagram! That's 43ft per day! Your content needs to stop them in their tracks. Think about bright colours, interesting compositions and top-quality images. Filming a reel? Think about starting from a strange angle or adding a cover image that can't be ignored.

  3. Tips for Quality Images: Use natural light for a soft, warm glow. Position subjects near a window or in well-lit areas to avoid shadows. Try the rule of thirds for composition. Divide your image into nine segments with two vertical and two horizontal lines. Place subjects along these lines for balance and engagement. Try different angles and perspectives to add depth and interest to your shots. Ensure your subject is crisp and sharp. Tap on your phone's screen or adjust the camera lens to focus correctly. Keep the editing subtle. Use tools like Canva or Instagram's editor to enhance colours and adjust lighting. Aim for subtle enhancements rather than overhauling the image.

Don't forget to have fun with this. Test what works well, check your insights to see what gets the most views and likes. Then repeat that again.

An i phone being held by 2 hands above a plate of delicious food. They are about to take a photo of the food for Instagram


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